Dear Friend, THE BLOG. — BY PATRACE.
1 — Get to Know Your Audience
Who are the people you’re trying to reach? Sydney is full of different communities, so think about what makes your audience tick. Knowing this will shape everything else.
2 — Be Part of the Local Conversation
Sydney has its own vibe—think trending hashtags, local events, or even city-wide happenings. Joining in on these conversations helps you feel more connected to your audience.
“Social media is more than likes and followers—it’s about building genuine connections with your audience.”
3 — Show, Don’t Just Tell
People love seeing behind the scenes! Whether it’s your team at work, a sneak peek of a new product, or your favorite coffee spot in Sydney, these glimpses build trust and connection.
4 — Focus on Platforms That Matter
Instagram and LinkedIn are where it’s at for small businesses in Sydney. Instagram lets you showcase your creativity, while LinkedIn is perfect for building relationships with other professionals.
5 — Keep Improving
The best strategies evolve over time. Take a look at your analytics—what’s working? What isn’t? Adjust and grow.
Social media doesn’t have to be stressful, I promise! 👌🏻
If you want me to take a closer look or help you map out a strategy that works for your business, just send me a message. Let’s work together to make your business shine in Sydney. 💌
Hi friend creative entrepreneur creator artist ,
My name is Patrizia and I’m the face behind Patrace, a creative studio focused on creating branded content for social media.
My mission is to elevate brands in the digital space through the strategic creation of relevant, captivating, and high-qualitycontent.
Whether it’s content for social media, web, photography, video, articles, blogs… we work to convey your values, tell your story, and connect with your audience on an unwavering level.
