A defined project to set the brand’s direction: positioning, message, visual language and the system to apply it.
Defining Direction. Designing Presence. Building Brands That Last.
The brand direction and social media partner for design-conscious businesses.
For hospitality, lifestyle and wellness brands.
GENEVA / BARCELONA / WORLDWIDE
/ STRATEGY-LED CREATIVE STUDIO
Patrace is a multidisciplinary creative studio working with ambitious businesses ready to define their next chapter. Through brand strategy, creative direction and digital design, I bring clarity to complex ideas and turn them into distinctive brand experiences. Thoughtfully connected, strategically grounded and designed to evolve alongside the business.
/ TAILORED CLIENT WORK
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work with
THE STUDIO
01 Brand Direction
Creative Direction 02
03 Content Strategy
Social Media Partnership 04
05 Web Design
WITH A TAILORED APPROACH, WE BRING CLARITY AND CONSISTENCY TO EVERY TOUCHPOINT OF YOUR BRAND.
/ core services
001 / PROJECTS-BASED
Direction & Strategy
002 / MONTHLY RETAINERS
Social Media
An ongoing partnership that brings that direction to life every month, with strategy, content and publishing in one place.
003 / ON SITE
Content Production
Photo and video sessions in Geneva and Barcelona, and wherever the brand is, planned around its direction and content calendar.
004 / add ons
Brand Applications
The direction applied wherever the brand is experienced: websites, menus, stationery, newsletters and printed pieces, all speaking the same language.
/ APPROACH
Every project is led directly by Patrizia, from the first conversation to the final delivery. Strategy and design are developed together, so each decision is considered, coherent and ready to apply.
/ THE PATRACE METHOD™
Five layers of a brand, decided in order: offer, position, message, expression and system. Every decision is held to the same standard of clarity, consistency and scalability.
selected work
portfolio
Led by Patrizia Spagnolo
FOUNDER / CREATIVE & STRATEGIC DIRECTOR
I believe clarity is the most valuable thing a brand can own.
For close to a decade I led marketing for international hospitality brands across Spain and Mexico, where every detail shapes how a brand is felt. Today I bring that precision to hospitality, lifestyle and wellness brands, with strategy and design working as one.
Led by Patrizia Spagnolo
FOUNDER / CREATIVE & STRATEGIC DIRECTOR
I believe clarity is the most valuable thing a brand can own.
For close to a decade I led marketing for international hospitality brands across Spain and Mexico, where every detail shapes how a brand is felt. Today I bring that precision to hospitality, lifestyle and wellness brands, with strategy and design working as one.
I work in English, Spanish, Italian, Catalan and French.
A creative partnership, built around your business.
A tailored approach to every project, combining strategic thinking, creative direction and close collaboration.
/ ABOUT THE PROCESS
Every project begins with understanding the business behind the brand. Its ambitions, its challenges and where it wants to go. From our first conversation to the final delivery, I work closely with each client through a thoughtful, structured process where strategy leads, creativity follows and every decision has a reason.
001 / Discovery Call
A 30-minute conversation to understand your brand, where it is today and where you want it to go. From there, I recommend the right starting point, whether that’s a direction project, a partnership or both.
002 / tailored proposal
Within a few days you receive a clear proposal: scope, deliverables, timeline and investment, all defined around your objectives.
003 / agreement
Once you’re ready, you receive the agreement and the first invoice. Signing confirms your place in the calendar.
004 / onboarding + kickoff
A tailored strategic questionnaire and a shared space for your brand assets, access and references. Once everything is in place, we meet to align on priorities and the work begins.
client spotlight
In their words
“She listened to what I needed, understood the project and, more importantly, understood the product straight away and how to portray it clearly and precisely.”
KARL, FOUNDER, BODYTEC EMS DUBLIN
“My favorite part of the process was the way I worked with Patrizia: versatile but structured and professional at the same time. Now our website represents us.”
ANDREA, FOUNDER, CATACROQUET
“er creativity and ability to bring ideas to life are beyond what we expected. The stunning visuals and thoughtfully crafted content exceeded all our expectations. ”
CHARLES, CO-FOUNDER, TRES TIOS
/ tools & templates
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the foundry
Tools from The Studio, made to be applied on your own.
Frameworks and systems drawn from The Patrace Method™, for founders who want to build with structure.
/ BEHIND THE THINKING
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THE ARCHIVE
Entries and notes on perception, positioning and the decisions that make brands easier to understand.
now booking
new projects
Currently welcoming a select number of new projects. Let’s explore what we could create together.
Build a brand that moves your business forward.
