Discovery Call
A 20-minute conversation about your brand, where it stands today and where you want it to go. From there, I recommend the right starting point: a direction project, a partnership or both.
A multidisciplinary approach to building your brand’s presence.
services
The brand direction and social media partner for design-conscious businesses.
Strategy-led
Independent studio
Working internationally
Now booking select projects
THE expertise
Direction, structure and social presence, built to move a business forward.
Patrace works with hospitality, lifestyle and wellness brands to bring clarity to their positioning, structure to their communication and a distinctive point of view to their visual presence.
From brand direction to content strategy and social media, the work connects creative ambition with commercial objectives, making sure every touchpoint contributes to a stronger, more cohesive brand.
Whether launching something new, refining an established identity or building a more consistent digital presence, Patrace provides the strategic direction and creative expertise to move things forward.
The result is more than a polished image: a clear position in the market, a recognizable visual language and a structured approach to content and communication that supports measurable progress.
001/ project-based services
THE FOUNDATIONS
Clarity in direction. Consistency in execution.
Strategic projects designed to strengthen your brand’s positioning, establish a clear structure and create a more cohesive presence across every touchpoint.
From defining how your brand communicates to building the systems that support its growth, each project delivers practical foundations your business can confidently work with.
001
Brand Direction
A clear strategic foundation for how your brand positions itself, communicates and moves forward — bringing your messaging, positioning and essential brand thinking into one defined direction to guide future decisions with greater clarity and consistency.
Businesses building their strategic foundations, repositioning, evolving beyond their current direction, or struggling with messaging that feels inconsistent or unclear.
- Brand assessment
- Positioning & differentiation
- Audience definition
- Brand personality & values
- Core messaging direction
- Tone of voice
- Strategic recommendations
- Final Brand Direction document
From €1,400
002
Content Strategy
A strategic content system that defines what your brand should communicate, why it matters and how to turn those ideas into consistent content — giving you a clear framework connected to your audience, positioning and business priorities.
Businesses creating content without a clear system, struggling with consistency or direction, or wanting to make social media more intentional and commercially relevant.
- Social media & content assessment
- Content objectives & strategic priorities
- Audience & customer journey considerations
- Content pillars
- Messaging themes
- Content formats & channel direction
- Recurring content series & concepts
- CTA & conversion direction
- Publishing framework & cadence
- Content opportunities & recommendations
- Final Content Strategy document
A Content Strategy defines what your brand should communicate and why. It doesn’t include a monthly posting calendar — that comes when the strategy is translated into ongoing content planning.
From €1,100
003
Creative Direction
A distinct creative direction for how your brand should look, feel and show up visually — defining a cohesive language across photography, video, composition and graphic content to guide future creative decisions.
Brands with solid foundations but an inconsistent or underdeveloped visual presence, or businesses preparing for new content, campaigns, shoots or a broader creative evolution.
- Visual assessment
- Creative concept & direction
- Visual research & references
- Creative moodboard
- Photography direction
- Video & Reels direction
- Styling & composition direction
- Graphic content direction
- Feed & social art direction
- Creative principles & guidelines
- Final Creative Direction document
From €1,250
004
Social design system
A flexible visual system for creating consistent, on-brand social content — combining reusable design principles, custom Canva templates and practical tools so your team can create without starting from scratch every time.
Businesses managing content internally that want a more polished and consistent social presence without outsourcing ongoing content creation.
- Light visual & social review
- Template art direction
- Typography & layout system
- Editable brand elements
- Feed consistency system
- Custom Canva setup
- Custom static post templates
- Carousel template sets
- Story templates
- Reel cover templates
- Template usage guidelines
- Organised Canva library
Each system is adapted to the brand’s actual content needs. A typical scope includes 6 static templates, 2 carousel sets, 4 Story templates and 3 Reel covers.
From €850
002/ social media partnerships
the presence
Ongoing direction. Thoughtful execution. Measurable progress.
Ongoing strategic and creative support for brands that need consistent direction, content and management across social media.
001/
social media partnership
A strategic partner to think bigger, move smarter and keep your brand evolving.
Brands looking for an external strategic and creative lead who can take greater ownership of their social presence, rather than simply execute a predefined monthly content plan.
- Ongoing strategic direction
- Monthly creative direction
- Proactive content & campaign planning
- Monthly content calendar
- Content creation & design
- Copywriting & messaging direction
- Reel editing from supplied footage
- Photography & video content direction
- Feed & social art direction
- Campaign & launch support
- Proactive trend & opportunity research
- SEO & discoverability direction
- Scheduling & publishing
- Community management allowance
- Performance analysis & strategic optimisation
- 2 strategy / creative calls per month
- Priority communication & coordination
Content volume is defined around the agreed monthly scope, typically including 12–16 feed pieces, up to 6 Reels and ongoing Story content.
One-time onboarding & kickoff at the start of the partnership.
From €2,600 / Month
Original content shoots and additional platforms can be added where needed.
002/
social media management
Your social media in good hands, from the first idea to the final post.
Businesses ready to hand over the ongoing management of their social presence while maintaining regular strategic input and visibility over the direction.
- Monthly strategic priorities
- Content planning & calendar
- Feed & visual direction
- Content creation & design
- Copywriting, hooks & CTAs
- Reel editing from supplied footage
- SEO, keyword & discoverability research
- Trend & opportunity research
- Scheduling & publishing
- Monthly analytics & optimisation
- Monthly strategy call
- Monthly revision round
- Client coordination
Typical monthly content scope: 10–12 feed pieces + up to 4 Reels.
One-time onboarding & kickoff at the start of the partnership.
From €1,400 / Month
Community management, original content production and additional platforms can be added to the scope where needed.
003/
Feed & Content curation
From planning to curated content. Ready for you to publish.
Brands that can manage their own social channels but need professional support with planning, copy, design and content creation.
- Monthly content planning
- Monthly content calendar
- Feed planning & visual curation
- Content creation & design
- Copywriting, hooks & CTAs
- Reel editing from supplied footage
- Monthly revision round
- Client coordination
Typical monthly content scope: 8 feed pieces + up to 2 Reels.
One-time onboarding & kickoff at the start of the partnership.
From €850 / Month
Is your business based in Geneva?
Working locally brings something special to the partnership. Being close means I can work from inside your business, with your space, your team, your atmosphere and the moments that make it unique, all captured on site every month.
Your content is shot on site whenever something is worth sharing, and the strategy is built from what I see in your business every month. One person, close to your brand, takes it from the shoot all the way to the published post.
003 / BRAND EXTENSIONS
Extend the work where it matters.
Additional capabilities can be incorporated into selected scopes when the project needs to extend into other brand touchpoints.
Web Design · Landing Pages · E-commerce · Print & Collateral · Templates · Brand Applications · Content Creation
Available depending on project requirements and scope.
how it works
Clear from the start. Considered at every step.
Tailored Proposal
Within two working days, your proposal arrives in your private Patrace space: scope, deliverables, timeline and investment, all defined around your objectives. You choose your option and start date there.
Agreement
Your agreement and first invoice are ready in the same space. Signing and the first payment reserve your date in the calendar.
Onboarding + Kickoff
Your private space opens in full and holds the whole project: questionnaire, brand materials, each phase with its dates, deliverables to review and approve, invoices and our messages. Once everything is in, we meet for a 60-minute Kickoff Call and the work begins.
FAQs
Good questions. Clear answers.
How do I know which service is right for my business?
That depends on where your business stands and what you’re looking to achieve. Some brands need clearer direction, others need ongoing creative and social media support. We’ll discuss your priorities and recommend the approach that makes the most sense for your goals.
What makes working with Patrace different?
Strategy and aesthetics aren’t treated as separate disciplines. Every project connects commercial objectives with creative direction, ensuring the work looks considered, communicates clearly and serves a purpose beyond the visual.
Do I need an established brand to work with Patrace?
Not at all. Patrace works with businesses at different stages, from new ventures establishing their direction to established brands looking to refine their positioning, strengthen their presence or take things further.
HOW INVOLVED WILL I NEED TO BE?
You’ll be involved in the decisions that matter, without having to manage every detail. Each collaboration follows a structured process with clear communication and defined feedback stages, designed to make the most of your time.
DO YOU WORK WITH INTERNATIONAL CLIENTS?
Yes. Patrace works with brands internationally, with a process designed for seamless remote collaboration. Meetings, project updates and feedback are managed digitally, regardless of location.
HOW SOON CAN WE GET STARTED?
Availability varies depending on current projects. If you have a particular launch date or deadline in mind, mention it in your inquiry. We’ll confirm what’s possible before moving forward.
client spotlight
In their words
“She listened to what I needed, understood the project and, more importantly, understood the product straight away and how to portray it clearly and precisely.”
KARL, FOUNDER, BODYTEC EMS DUBLIN
“My favorite part of the process was the way I worked with Patrizia: versatile but structured and professional at the same time. Now our website represents us.”
ANDREA, FOUNDER, CATACROQUET
“Her creativity and ability to bring ideas to life are beyond what we expected. The stunning visuals and thoughtfully crafted content exceeded all our expectations. ”
CHARLES, CO-FOUNDER, TRES TIOS
now booking
new projects
Currently welcoming a select number of new projects. Let’s explore what we could create together.
Build a brand that moves your business forward.
