services
For businesses ready to become clearer, stronger and easier to choose.
Patrace brings strategy, creative direction and content systems together so your brand is easy to understand, trust and remember — before anyone has spoken to you.
THE approach
Clarity changes how a business is perceived — and how confidently people choose it.
Patrace helps businesses build the strategy, creative direction and content systems behind a stronger presence — not to create more for the sake of it, but to make every decision, post and page work harder for the business behind it.
001 — CLARITY
Understood at a glance.
Your audience understands what you offer, why it matters and why you’re different — without needing it explained.
002 — CONSISTENCY
One brand, everywhere.
Your brand looks and communicates like one clear business across every touchpoint, not a different one on every platform.
003 — GROWTH
Designed to move forward.
Strategy and content built to strengthen visibility, trust, enquiries and sales over time.
The strongest work starts with knowing what needs to be built first.
project-based services
Set the right foundation in place.
Focused strategic and creative services for brands that need clarity, stronger direction or a better system before moving forward.
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BRAND DIRECTION
For businesses that need greater clarity around how they position, communicate and present themselves.
Businesses that have outgrown their current direction, feel inconsistent or unclear, or need a stronger strategic foundation before moving into content, design or growth.
Brand audit & research
Positioning & differentiation
Ideal audience definition
Brand personality & values
Core messaging direction
Tone of voice
Visual direction
Strategic recommendations
Final Brand Direction document
From €1,200
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For businesses that need a clearer plan for what to say, what to create and how content supports their wider business goals.
Businesses creating content without a clear system, struggling with consistency or direction, or looking to make social media more purposeful and commercially relevant.
Social media & content audit
Content objectives & strategic priorities
Audience & customer journey considerations
Content pillars
Messaging themes
Content formats & channel recommendations
Recurring content series & concepts
CTA & conversion direction
Publishing framework
Content opportunities & recommendations
Final Content Strategy document
From €950
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CREATIVE DIRECTION
Businesses with solid foundations but an inconsistent or underdeveloped visual presence, or those preparing for new content, campaigns, shoots or a broader creative refresh.
Existing visual presence review
Creative concept & direction
Visual research & references
Creative moodboard
Photography direction
Video & Reel direction
Styling & composition guidance
Graphic content direction
Feed art direction & visual curation
Creative guidelines
Final Creative Direction document
From €950
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Businesses managing content internally that want a more professional and consistent presence without outsourcing ongoing content creation.
Existing social presence review
Template art direction
Custom Canva design system
Static post templates
Carousel templates
Story templates
Reel cover styles
Typography & layout hierarchy
Editable brand elements
Feed consistency guidance
Template usage guidelines
Organised Canva template library
From €650
Start with what you need.
Build from there.
Each project is shaped around where your business is now and what needs strengthening next.
Brand Direction, Content Strategy, Creative Direction and Templates can be booked individually or combined into a tailored scope.
social media retainers
Choose the level of support that fits your business.
Monthly support ranges from content creation only to full strategic and creative partnership of your social presence.
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Feed & Content curation
Your content is created, written and visually planned for you — ready to use within your existing strategy and brand direction.
Best for brands that want professional content without handing over account management.
Monthly content planning
8 content pieces / month
Up to 2 Reels
Static posts & carousel design
Reel editing from supplied footage
Copywriting, hooks & CTAs
Feed planning & visual curation
1 revision round
From €650 / Month
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social media management
Your social media is planned, created, published and reviewed consistently — so the account stays active, polished and commercially useful.
Businesses that want a consistent, professionally managed social presence — with strategy, content creation, publishing and ongoing optimisation handled for them.
Monthly social media strategy
Content calendar & planning
10–12 content pieces / month
Up to 4 Reels
Feed design & visual direction
Static posts & carousel design
Reel editing from supplied footage
Copywriting, hooks & CTAs
SEO, keywords & hashtag research
Scheduling & publishing
Monthly analytics & optimisation
1 strategy call / month
1 revision round
From €1,120 / Month
Community management, original content shoots and additional platforms can be added where needed.
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social media partnership
For businesses looking for a more involved partnership — combining ongoing management with deeper strategic and creative direction.
Designed for brands that want Patrace to act as an external strategic and creative lead for social.
Ongoing social media strategy
Content calendar & planning
12–16 content pieces / month
Up to 6 Reels
Feed design & visual direction
Graphic design & carousel creation
Copywriting, hooks & CTAs
SEO, keywords & hashtag research
Scheduling & publishing
Daily stories
Campaign & launch direction
Photography & video content direction
Community engagement
Trend & opportunity research
Monthly analytics & strategic optimisation
2 strategy / creative calls per month
From €2,400 / Month
Original content shoots and additional platforms can be added where needed.
Testimonials
Businesses that already made the shift.
Real businesses. Real results. In their own words.
CUSTOM scope
Need something more specific?
If your project doesn’t fit neatly within one of the services or retainers above, a custom scope can be built around your priorities, content requirements and level of support.
LET’S WORK TOGETHER
It starts with a conversation.
Tell me about your business, what you’re working on and where Patrace could come in.
