Services – Patrace

services

For businesses ready to become clearer, stronger and easier to choose.

Choose the level of support that fits where your business is now — from focused strategic projects to ongoing social media direction and management.

Strategy-led

Independent studio

Working internationally

Now booking select projects

001/ project-based services

Set the right foundation in place.

Focused engagements designed to solve a specific brand challenge, establish stronger foundations or give the business clearer direction for what comes next.

BRAND DIRECTION

[ 001 ]

A clear strategic foundation for how your brand positions itself, communicates and moves forward — bringing your messaging, positioning and essential brand thinking into one defined direction to guide future decisions with greater clarity and consistency.

Perfect for

Businesses building their strategic foundations, repositioning, evolving beyond their current direction, or struggling with messaging that feels inconsistent or unclear.

WHAT'S INCLUDED

Brand assessment
Positioning & differentiation
Audience definition
Brand personality & values
Core messaging direction
Tone of voice
Strategic recommendations
Final Brand Direction document

INVESTMENT

From €1,400

CONTENT STRATEGY

[ 002 ]

A strategic content system that defines what your brand should communicate, why it matters and how to turn those ideas into consistent content — giving you a clear framework connected to your audience, positioning and business priorities.

Perfect for

Businesses creating content without a clear system, struggling with consistency or direction, or wanting to make social media more intentional and commercially relevant.

WHAT'S INCLUDED

Social media & content assessment
Content objectives & strategic priorities
Audience & customer journey considerations
Content pillars
Messaging themes
Content formats & channel direction
Recurring content series & concepts
CTA & conversion direction
Publishing framework & cadence
Content opportunities & recommendations
Final Content Strategy document

A Content Strategy defines what your brand should communicate and why. It doesn’t include a monthly posting calendar — that comes when the strategy is translated into ongoing content planning.

INVESTMENT

From €1,100

CREATIVE DIRECTION

[ 003 ]

A distinct creative direction for how your brand should look, feel and show up visually — defining a cohesive language across photography, video, composition and graphic content to guide future creative decisions.

Perfect for

Brands with solid foundations but an inconsistent or underdeveloped visual presence, or businesses preparing for new content, campaigns, shoots or a broader creative evolution.

WHAT'S INCLUDED

Visual assessment
Creative concept & direction
Visual research & references
Creative moodboard
Photography direction
Video & Reels direction
Styling & composition direction
Graphic content direction
Feed & social art direction
Creative principles & guidelines
Final Creative Direction document

INVESTMENT

From €1,250

Social design system

[ 004 ]

A flexible visual system for creating consistent, on-brand social content — combining reusable design principles, custom Canva templates and practical tools so your team can create without starting from scratch every time.

Perfect for

Businesses managing content internally that want a more polished and consistent social presence without outsourcing ongoing content creation.

WHAT'S INCLUDED

Light visual & social review
Template art direction
Typography & layout system
Editable brand elements
Feed consistency system
Custom Canva setup
Custom static post templates
Carousel template sets
Story templates
Reel cover templates
Template usage guidelines
Organised Canva library

Each system is adapted to the brand’s actual content needs. A typical scope includes 6 static templates, 2 carousel sets, 4 Story templates and 3 Reel covers.

INVESTMENT

From €850

002/ social media retainers

A stronger presence is built over time.

Ongoing strategic and creative support for brands that need consistent direction, content and management across social media.

001/

Feed & Content curation

A consistent month of content, planned and created for your brand — combining content planning, copy, design and visual curation while you keep control of publishing and day-to-day account management.

Perfect for

Brands that can manage their own social channels but need professional support with planning, copy, design and content creation.

WHAT'S INCLUDED

Monthly content planning
Monthly content calendar
Feed planning & visual curation
Content creation & design
Copywriting, hooks & CTAs
Reel editing from supplied footage
Monthly revision round
Client coordination

Typical monthly content scope: 8 feed pieces + up to 2 Reels.

One-time onboarding & kickoff at the start of the partnership.

INVESTMENT

From €850 / Month

002/

social media management

A fully managed social presence, strategically planned, created and executed month to month — bringing content, publishing and performance together so you don’t have to oversee every moving part.

Perfect for

Businesses ready to hand over the ongoing management of their social presence while maintaining regular strategic input and visibility over the direction.

WHAT'S INCLUDED

Monthly strategic priorities
Content planning & calendar
Feed & visual direction
Content creation & design
Copywriting, hooks & CTAs
Reel editing from supplied footage
SEO, keyword & discoverability research
Trend & opportunity research
Scheduling & publishing
Monthly analytics & optimisation
Monthly strategy call
Monthly revision round
Client coordination

Typical monthly content scope: 10–12 feed pieces + up to 4 Reels.

One-time onboarding & kickoff at the start of the partnership.

INVESTMENT

From €1,400 / Month

Community management, original content production and additional platforms can be added to the scope where needed.

003/

social media partnership

An ongoing strategic and creative partnership where Patrace takes a more proactive role in directing your social presence — shaping strategy, content, campaigns and creative direction while continuously identifying opportunities to strengthen and evolve the brand.

Perfect for

Brands looking for an external strategic and creative lead who can take greater ownership of their social presence, rather than simply execute a predefined monthly content plan.

WHAT'S INCLUDED

Ongoing strategic direction
Monthly creative direction
Proactive content & campaign planning
Monthly content calendar
Content creation & design
Copywriting & messaging direction
Reel editing from supplied footage
Photography & video content direction
Feed & social art direction
Campaign & launch support
Proactive trend & opportunity research
SEO & discoverability direction
Scheduling & publishing
Community management allowance
Performance analysis & strategic optimisation
2 strategy / creative calls per month
Priority communication & coordination

Content volume is defined around the agreed monthly scope, typically including 12–16 feed pieces, up to 6 Reels and ongoing Story content.

One-time onboarding & kickoff at the start of the partnership.

INVESTMENT

From €2,600 / Month

Original content shoots and additional platforms can be added where needed.

BUILT AROUND WHAT YOU NEED

Need a combination of services?

The services above provide a starting point. Depending on your priorities, scope and level of support required, services can be adapted or combined to create an approach that fits the business more closely.

If you’re unsure where your needs fit, share what you’re working towards and I’ll recommend the most appropriate way forward.

BRAND EXTENSIONS

Extend the work where it matters.

Additional capabilities can be incorporated into selected scopes when the project needs to extend into other brand touchpoints.

Web Design · Landing Pages · E-commerce · Print & Collateral · Templates · Brand Applications · Content Creation

Available depending on project requirements and scope.

Testimonials

Businesses that already made the shift.

Real businesses. Real results. In their own words.

"I cannot recommend Patrizia enough, obviously I'm not one for social media, but she listened to what I needed, understood the project and more importantly she understood the product straight away and how to portray it clearly and precisely! Also she is a pleasure to deal with. Thank you very much, the only one I would turn to now for content."

karl - Bodytec EMS Dublin

"Working with Patrizia was a turning point for how we present ourselves online. She has an exceptional eye for detail and a very clear way of translating atmosphere into visuals. What we appreciated most was the clarity she brought to our brand and social media presence. Everything suddenly felt aligned, our space, our values, and how we show up online. We finally feel confident sharing our brand online."

Private Client - Wellness Studio

"Patrace was incredibly attentive and professional in managing my website. She delivered exactly what I wanted with impressive speed, creating a beautiful and functional design that perfectly represents my personal style. I couldn’t be happier with the results!"

Cory — for his personal website

"Working with Patrace has been a delight from day one. Her creativity and ability to bring ideas to life are beyond we expected. The stunning visuals and thoughtfully crafted content exceeded all our expectations. If you're looking for someone who truly understands how to develop your brand, look no further!"

Charles — from tres tios bar

"My favorite part of the process was the way I worked with Patrizia: versatile but structured and professional at the same time. I was looking for a simple and current website and couldn't find it. Now our website represents us. It is also functional and attractive."

Andrea - Catacroquet

"Patrace made a dream come true by helping me showcase my art online. Her creativity and professionalism exceeded my expectations, and the result is a beautiful platform that perfectly represents my art. Thank you!"

Giuseppe — from Giuseppe Spagnolo Arte

LET’S WORK TOGETHER

It starts with a conversation.

Tell me about your business, what you’re working on and where Patrace could come in.

Strategy-led

Independent studio

Working internationally

Now booking select projects

The Studio

The Foundry

The Archive

Layer I — Clarity

Layer II — Strategy

Operated through The Foundry System™ — a modular brand operating system designed to bring structure to strategic growth.

The Foundry System™

Layer III — Execution

Explore by layer: