thepatrace.com

Services.

Our goal will be to help you discover and elevate the story you want to tell.

We work strategically to make your brand the focal point of inspiration that evokes memorable emotions.

In a saturated digital market filled with monotony, we want your brand to stand out and capture attention by creating connections with your desired audience.

We’re passionate about working with you to awaken the authenticity of your project and help you find the clarity and confidence you’re seeking.

001/

content creation

We will work to ensure that your brand speaks for itself through your branded content.

We will create strategic content for your project to connect with your target audience.

You feel that your content isn’t interesting or entertaining enough to drive user interaction.

You want your branded content to allow you to establish a lasting emotional connection with your audience.

You want your content to speak for your brand, showcasing the values and uniqueness of your business and be perceived as a reference in your industry.

You’re looking to strategically create content that enhances the visibility and online positioning of your business.

Idea conceptualization and creative proposal

Prop search

Pre-production

Content creation session (photo and/or video)

Content post-production (post editing, creation of Reels/TikToks, etc.)”

002/

social media strategy

We will focus on defining a strategy that links the emotional focus of your brand with your business objectives to enhance your digital presence.

We will work to define your content pillars, achieve results in your relationship with your audience, and differentiate yourself from your competitors to build the business you desire.

You want to elevate your social media presence but don’t know where to start.

You wish to expand your online presence but struggle to grow your account organically.

You want to increase brand awareness, drive traffic to your website, boost sales, and improve engagement.

You need a tailored social media strategy to help you stand out from the crowd.

Audit of your social media

Profile optimization

Competitor analysis

Definition of brand persona

Creative direction and moodboards

Definition of brand personality and tone

Complete visual identity guide

Color palette selection

Typography selection

Advice for post editing

Tips and ideas to enhance your profile

003/

social media management

We will take care of the planning and daily operation of your company’s account with a content strategy developed to reach your desired audience.

You feel like you’re not reaching or attracting your target audience.

You’re struggling with the consistency of uploading content to social media along with everything else in your business and personal life.

You’re unaware of current algorithms or trends.

You want to free up time to invest in other aspects of your business.

You want to take a strategic approach to your social media to see consistent and positive results.

Monthly action plan

Design of monthly posts

Content creation

Development of texts for posts

Hashtag strategy

Content publication

Daily engagement

Weekly feedback

Results report

004/

content planning

If you want to manage your social media yourself but need help with content planning to ensure it’s engaging for your audience, this is what you need to make it quick and easy.

You need to effectively plan your monthly posts, saving time on content selection and avoiding mistakes from rushed decision-making.

You want a planned feed to tell a story and keep your followers interested and engaged with your content in the long run.

You want to ensure your content consistently reflects the values, tone, and style of your brand, thereby strengthening audience recognition and connection.

Monthly Action Plan

Design of Monthly Posts

Development of Texts for Posts

Hashtag Strategy

Weekly Feedback

Results Report

005/

Social Media Templates

Customized templates tailored to the aesthetic of your business and type of content. Perfect if you want to manage your social media independently but need help in showcasing your brand while maintaining a consistent and professional appearance.

Quieres una estética de ensueño que te destaque entre la multitud de marcas existentes en las redes sociales. 

You want a dreamy aesthetic that sets you apart from the multitude of existing brands on social media.

You want to create your own content but expedite the process and ensure you maintain a professional image.

You enjoy creating your own branded content but need a professional design foundation to work from and add your personal and creative touch to each post.

Post templates

Reels covers

Carousel post template

Story templates

Highlights covers

Usage and application guide

006/

COPYWRITING

The secret of success lies in the words you use. We will combine positioning techniques with a human vision of content to attract your audience.

It’s not just about writing, but about doing so with a specific strategy and objectives.

You feel that you’re not effectively communicating through your messages as you lack a more persuasive and convincing tone.

You would like your texts to communicate stories to captivate and attract the attention and interest of your audience.

You want to communicate your brand values, voice, and tone consistently across all customer touchpoints.

You understand the importance of SEO but don’t know how to improve it to attract organic traffic through your website’s content.

Website content writing

Blog and article writing

Texts for social media posts

Product and service descriptions

Sales menus writing

 

007/

website design

We will design your website so that you achieve a unique site that leaves no one indifferent, creating authentic connections and generating the desired clarity and confidence.

You want to create a website from scratch but don’t know how to do it on your own.

You feel that your current website looks outdated compared to the trends and believe that you’re creating a negative impression towards your brand.

You want to have a professional online presence with a well-designed and functional website that clearly conveys your brand image.

You need a responsive web design that ensures it looks and functions well on a variety of devices, such as mobile phones and tablets.

Fully customized design and development

Direct links to your brand’s social media

SEO optimization

Design adapted to mobile devices and tablets

Ability to add e-commerce functionality

Website maintenance

Landing page design

Website redesign

E-learning creation

Contact.

Tell us your doubts, your objectives, and your most exciting ideas — let’s start developing your brand in the digital world.

Dónde estamos:

Currently in Australia — we work for clients worldwide.