BPM
BAR · BARCELONA
Visual Identity Development
BPM Bar
by
Patrace
Content Direction
BPM Bar
by
Patrace
Social Media Management
BPM Bar
by
Patrace
Content Photography
BPM Bar
by
Patrace
Print Design
BPM Bar
by
Patrace
BPM
Hospitality & Nightlife
Barcelona, Spain
Brand Identity Development, Content Direction, Social Media Management, Content Photography, Print Design
2024-2025
THE BRIEF
A visual identity shaped around music, movement and connection.
BPM is a Barcelona-based hospitality brand where cocktails, music and an international crowd come together. Originally developed for the brand’s first venue, the visual identity became the foundation for a cohesive experience across every touchpoint.
The existing logo became the starting point for a broader visual language designed to express the energy of the venue across every touchpoint. I developed and applied the identity through social media, menus, stationery, posters and promotional materials, supported by content photography and ongoing social media management. The result was a more cohesive presence that reflected BPM’s youthful character, its passion for music and its role as a place to meet, connect and enjoy the city.
the outcome
A cohesive visual identity that brought consistency across both the digital and physical experience, helping BPM communicate the atmosphere that makes the venue memorable before guests even walk through the door.
