My Offerings
( PATRACE — soulful brand STUDIO )
Services for soulful brands ready to lead with intention.
Bespoke branding, thoughtful websites, curated content — crafted to help your brand grow with elegance, clarity, and confidence.
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Branding gives you a clear, cohesive presence that helps you attract the right people, build trust, and create emotional resonance. It’s how you stop blending in and start being recognised for your unique story.
A well-crafted site makes it easy for your audience to understand your brand, navigate your services, and feel invited into your brand story. It’s your 24/7 touchpoint.
Without a clear social strategy, you risk creating scattered, inconsistent content that fails to build trust or community. A thoughtful social presence keeps your brand visually cohesive, emotionally resonant, and steadily visible.
( OFFERING / 001 )
Branding Services
Branding begins with clarity. It’s not about trends or volume — it’s about precision, direction, and presence. For me, branding is about building something that feels deeply aligned — intentional, structured, and quietly magnetic. I work with clean lines, visual balance, and a sharp focus on what matters.
It’s not about doing more. It’s about crafting the right foundation, with rhythm and thoughtful detail.
Brands that don’t need to shout — they stand out because they are clear, solid, and beautifully built
( 001 )
Essential Brand Identity
For brands ready to become visible with clarity, intention, and a solid foundation.
This is a thoughtfully crafted visual identity to help you confidently step into your market and build a brand that feels aligned and ready to grow.
It’s the starting point for brands that want to move forward with purpose and finally take their place in the world — beautifully and intentionally.
Feel invisible or inconsistent across their platforms.
Are just starting and need a professional, aligned visual identity.
Want to step into their market with confidence and intention.
Prefer to invest smartly without compromising on thoughtful design.
Seek a brand presence that feels cohesive, not rushed.
- A confident, cohesive visual identity that brings clarity to your brand presence.
- Design assets that allow you to show up consistently and feel fully aligned with your brand.
- A strategic foundation that supports future growth and positions you as a high-end, intentional brand.
- A focused brand direction that supports intentional growth and helps guide future decisions.
- Brand Discovery Questionnaire
- Essential Brand Direction (3 Brand Keywords, Tone of Voice, and Visual Inspiration Snippet)
- Primary Logo
- Secondary Logo or Submark
- Custom Colour Palette (HEX + RGB)
- Typography Suite (Font Files + Usage Guide)
- Brand Guidelines PDF (Summary)
- Logo Files in AI, PNG, and SVG formats
Typically delivered within 3-4 weeks, allowing time for a calm, structured process with smooth feedback rounds.
An intentional investment in building a clear, cohesive, and high-end brand identity that supports your growth.
From €1,600
All logo, pattern, and visual files delivered in AI, PNG, and SVG formats.
Brand Guidelines and Moodboard provided in PDF.
Colour codes, typography files, and social media asset pack ready for immediate application.
Discovery: Complete a brand questionnaire to explore your vision, values, and audience.
Creative Direction: Moodboard and visual alignment to define the aesthetic direction.
Design: Logo, colour palette, and typography crafted based on the approved direction.
Refinement: Two thoughtful feedback rounds to fine-tune the design.
Delivery: Handover of all brand assets and brand guidelines, fully ready to use.
( 002 )
The Strategic Brand Presence
For brands ready to build a magnetic presence with clarity, depth, and direction.
This is more than a visual identity — it’s about shaping how your brand shows up, connects, and stays consistent across every touchpoint. We’ll build not only the look of your brand, but the presence that makes it memorable, aligned, and built to grow.
It’s a strategic journey where we’ll define your brand’s essence, refine its visual system, and craft a cohesive presence that elevates how your audience experiences your brand — online and beyond.
Feel that their current brand is not holding enough structure to scale.
Need a cohesive visual identity that works consistently across all platforms.
Want to be seen as professional, trustworthy, and strategically aligned.
Are ready to invest in a brand system that will support long-term growth.
Seek to communicate their story with more depth, clarity, and emotional connection.
A cohesive, elevated brand presence that’s memorable and strategically aligned.
Brand strategy tools that will guide your growth with clarity and consistency.
A visual identity system that feels uniquely yours and works seamlessly across platforms.
Confidence to show up, connect, and lead with intention.
Brand Strategy
Brand Discovery Questionnaire to uncover your brand’s purpose, vision, and unique value.
Brand Strategy Session (60 to 90 min) to align your goals, positioning, and audience.
Strategic Brand Blueprint (PDF) including:
• Brand Purpose & Vision
• Brand Pillars
• Brand Positioning
• Audience Clarity
• Competitive Differentiation
Creative Direction Moodboard to guide the look, feel, and emotional tone of your brand.
Brand Story & Tone of Voice Guidance to help you communicate consistently and meaningfully.
Core Brand Keywords & Values to anchor your messaging and visual decisions.
Brand Identity
Primary Logo Design
Secondary Logo Variations
Submark & Brand Icon
Custom Colour Palette (HEX & RGB codes)
Typography Suite (font files and usage guide)
Brand Guidelines Document (PDF)
Moodboard & Visual Inspiration
Custom Brand Patterns or Brand Marks
Social Media Pack (profile image, highlight covers, visual assets for platform alignment)
Additional Visual Assets
Choose up to 3 from the list below:
Business Cards
Stationery Design (letterheads, envelopes)
Packaging or Menu Design
Book or Cover Design
Email Signature Design
Branded Collateral (flyers, postcards, etc.)
An intentional investment in building a complete, cohesive, and scalable brand strategy & identity that supports long-term growth.
From €3,200
All logo, pattern, and visual files delivered in AI, PNG, and SVG formats.
Brand Guidelines and Moodboard provided in PDF.
Colour codes, typography files, and social media asset pack ready for immediate application.
Typically delivered within 5–6 weeks, allowing time for thoughtful development and smooth, structured collaboration.
Enquiry & Proposal – You share your needs, and I’ll prepare a tailored proposal.
Onboarding – We sign an agreement and secure your start date with an initial deposit.
Discovery Phase – We explore your brand through questionnaires and a strategy session.
Strategy Development – I’ll craft your brand story, strategy, and visual direction.
Design Process – I’ll develop your visual identity and brand assets in structured rounds.
Final Delivery – All final files and guidelines are provided for easy implementation.
( 003 )
Tailored Brand Elements
For brands that already have a solid identity but need thoughtful visual expansions.
This is about creating additional brand assets that feel fully aligned — carefully crafted to bring coherence, beauty, and flexibility across all touchpoints.
Already have a brand identity but feel limited in their visual system.
Need extra assets to maintain consistency as they grow.
Want to introduce new touchpoints without losing visual alignment.
Are missing key elements like patterns, packaging details, or social assets that elevate their presence.
Additional brand assets that seamlessly extend your visual identity.
Design elements that bring flexibility, consistency, and elevated coherence across platforms.
Custom-crafted visuals that support new applications like packaging, social media, or print.
- Business Cards
Stationery Design (Letterheads, Envelopes)
Book or Portfolio Covers
Email Signatures
Menus
Flyers and Posters
Stickers and Packaging Labels
Social Media Templates
Custom Illustrations or Patterns
Other Branded Collateral on request
This service is only available for brands with an existing visual identity and solid brand direction.
A refined investment in expanding your brand system with custom-crafted assets that preserve alignment and elevate flexibility.
From €150 per element
Accordion Content
Typically delivered within 1–2 weeks per element, depending on the number of assets and feedback timing.
Discovery: We review your existing brand identity and define which elements you need to expand.
Creative Direction: Moodboard and alignment to ensure full consistency with your current identity.
Design: Creation of custom patterns, social kits, packaging elements, or other brand assets.
Refinement: One feedback round per element for fine-tuning.
Delivery: Handover of all assets in required formats, ready for immediate use.
( OFFERING / 002 )
Website Design Services
Your website is not just a space — it’s your brand’s digital rhythm, the place where your story lives with clarity and purpose. I design websites that are visually refined and strategically structured — spaces that guide, flow, and feel natural to navigate. I care about seamless design, strong hierarchy, and thoughtful pacing.
Websites that look simple but are carefully designed to support your brand’s growth. Because when your website is aligned and built with intention, it becomes a quiet force — always working for you.
( 001 )
Bespoke Website
For brands that need a calm, refined digital space to hold their story.
This is a bespoke website designed to feel aligned, intuitive, and visually elevated — a seamless digital home that supports your presence and growth.
Don’t have a website or are currently using a platform that feels unprofessional or misaligned.
Need a simple, beautiful website that feels cohesive with their brand identity.
Want a digital space that holds their story and supports their next step — without complexity or overwhelm.
Seek a website that feels like a natural extension of their visual identity, without starting from a template.
A fully bespoke website that reflects your brand with calm, clarity, and visual elegance.
A digital space that supports your growth and feels aligned across every touchpoint.
A website that’s easy to navigate, thoughtfully designed, and completely tailored to your needs.
3-5 Page Custom Website Design
Bespoke Layout (no pre-made templates)
Responsive Design (desktop, tablet, mobile)
Basic SEO Setup (meta descriptions, titles, image optimisation)
Contact Form Integration
Social Media Integration
Basic Blog Setup (optional)
Platform: WordPress or Shopify (to be defined per project)
Typically delivered within 3–4 weeks, depending on the number of pages and feedback rhythm.
An intentional investment in building a bespoke digital space that reflects your brand and supports your growth with clarity.
From €2,500
Live, fully developed website on WordPress or Shopify.
Basic SEO setup included.
Platform access, login, and handover guide provided at launch.
Discovery: Website questionnaire to define your vision, structure, and needs.
Planning: Sitemap, content structure, and design wireframes.
Design: Bespoke website crafted to align with your brand identity.
Refinement: Two feedback rounds to adjust and fine-tune the design.
Delivery: Website fully developed and launched, with a handover guide.
( 002 )
The Elevated Website
For brands that are ready to grow with a seamless, fully integrated digital space.
This is a bespoke website designed with advanced functionality and elevated design — a calm, refined digital experience built to support connection, growth, and sales.
Are growing and need a digital space that can fully support their next stage.
Require features like online bookings, product listings, membership areas, or custom blog structures.
Want a bespoke, scalable website that aligns with their brand and provides a seamless user experience.
Need to build trust, connection, and authority through a professional, refined online presence.
A fully bespoke, scalable website designed to hold your story and support your growth.
A seamless digital space that connects strategy, structure, and soulful design.
Advanced features fully integrated to meet your brand’s specific needs.
A website that feels calm, elegant, and easy to navigate — without sacrificing depth or functionality.
An intentional investment in building a fully integrated digital space that supports connection, sales, and thoughtful growth.
From €4,500
Live, fully developed website on WordPress or Shopify.
Advanced SEO setup included.
Platform access, login, and handover guide provided at launch.
5+ Page Custom Website Design
Bespoke Layout (no pre-made templates)
Responsive Design (desktop, tablet, mobile)
Advanced SEO Setup (meta descriptions, titles, image optimisation, blog optimisation)
Contact Form Integration
Social Media Integration
Blog Integration (custom structure if required)
Online Booking System (if required)
Product Listings (if required)
Membership Area Setup (if required)
Newsletter Integration
Platform: WordPress or Shopify (to be defined per project)
Typically delivered within 5–6 weeks, depending on the complexity and number of integrated features.
Discovery: Website questionnaire and call to define your vision, structure, and advanced functionalities.
Planning: Sitemap, detailed structure, and content mapping.
Design: Fully bespoke website designed to align with your brand identity and desired user flow.
Development: Advanced functionalities integrated (bookings, memberships, products, etc.).
Refinement: Two feedback rounds to fine-tune the design and functionality.
Delivery: Fully developed and launched website, with a handover guide and platform access.
( 003 )
Website Add-Ons
For brands that want to softly elevate their digital space with curated, functional upgrades.
These add-ons are designed to enhance your website’s flexibility and bring thoughtful features that align with your brand’s growth.
Already have a website but need specific upgrades to support their next step.
Want to gently integrate new features without starting from scratch.
Are looking to enhance user experience, functionality, or digital presence with calm, seamless improvements.
Tailored website enhancements that gently elevate your digital presence.
Additional features that feel fully aligned and seamlessly integrated.
Focused upgrades that improve the user experience and support your goals.
An intentional investment in soft, thoughtful upgrades that bring flexibility and growth to your digital space.
From €550 per add-on.
Live integration on your existing WordPress or Shopify website.
Platform access and feature setup provided at completion.
Web Add-Ons may include:
Newsletter Integration
Online Booking Integration
Product Page or Listing Setup
Membership Area Setup
Blog Setup or Custom Blog Styling
Additional Website Pages
Additional Functionalities (defined per project)
(Each add-on includes design, configuration, and platform integration.)
Typically delivered within 1 or 2 weeks per add-on.
Timing may vary depending on the complexity of the requested feature.
Discovery: We define your current website setup and the specific upgrade you need.
Planning: I review your existing design and prepare a seamless integration plan.
Design & Integration: I carefully craft and integrate the requested add-on.
Delivery: Final review and launch of the upgraded feature.
( OFFERING / 003 )
Social Media Services
Social media isn’t about chasing trends — it’s about showing up with consistency, clarity, and purpose. It’s not about doing more. It’s about doing what’s right, with rhythm and direction. I build content systems that support sustainable growth — practical strategies, curated visuals, and content that speaks directly to your audience.
( 001 )
Social Media Strategy
For brands that want to show up with purpose and consistency — without losing their soul.
This is a calm, structured strategy designed to bring clarity, intention, and rhythm to your social presence. A soulful roadmap that supports quiet, sustainable growth.
Feel scattered or inconsistent on social media.
Post without a clear content structure or long-term vision.
Struggle to maintain presence without burning out.
Want to align their social media with their brand identity and business goals.
A bespoke social media strategy tailored to your brand’s tone, rhythm, and goals.
Clarity on what to post, when to post, and why it matters.
Content pillars and practical structure that bring calm, focus, and consistency to your social presence.
A strategy that supports growth without rushing or chasing trends.
Social Media Audit
Platform & Audience Recommendations
Tone of Voice & Visual Direction for Social Media
Content Pillars Definition
Content Strategy & Monthly Planning Guidelines
Posting Frequency Recommendations
Hashtag & Keyword Suggestions
Content Ideas to support storytelling
Strategy Document (PDF)
Typically delivered within 2 weeks from project start.
An intentional investment in building a calm, structured social presence that supports thoughtful, sustainable growth.
From €900
Social Media Strategy Document provided in PDF.
Visual and content guidelines tailored to your brand identity.
Discovery: Social media questionnaire and review of your current platforms.
Audit & Research: I analyse your presence, audience, and market positioning.
Strategy Building: Content pillars, visual guidelines, platform recommendations, and posting rhythm.
Delivery: You receive a clear, practical strategy document that you can implement at your own pace.
( 002 )
Content & Grid Curation
For brands that want a softly curated, fully aligned social feed — but don’t need full social media management.
This is a thoughtful content curation service: I design, plan, and write your social posts — you manage the publishing and community.
Want a beautifully curated social feed but prefer to manage posting and engagement themselves.
Don’t need day-to-day social media management but want the visual and content direction covered.
Feel overwhelmed by designing, planning, and writing content from scratch every month.
A fully curated social feed with content that feels aligned, intentional, and visually cohesive.
Monthly content plans, graphics, and captions ready to publish.
Visual direction that supports calm, consistent growth — without managing the process for you.
Monthly Content Calendar (6–10 posts per month)
Content Creation (graphics, carousels, feed posts, stories)
Caption Writing (aligned to your brand tone)
Content Ideas for upcoming months
Light Visual Direction for consistency
Hashtag Suggestions
No scheduling or community management (you keep control)
Content is provided monthly, typically delivered two weeks before publishing.
An intentional investment in calm, beautifully curated content that supports your presence while keeping you in control.
From €600 per month
Monthly content calendar and assets provided via Google Drive.
Captions in PDF or editable document.
No scheduling or posting included.
Discovery: We define your brand rhythm, visual needs, and content goals.
Planning: Monthly content calendar with content types, visuals, and captions.
Creation: I design your posts, write captions, and provide everything ready to publish.
Delivery: Monthly content pack delivered for you to post at your own pace.
( 003 )
Full Social Media Management
For brands that want a fully managed, softly curated social presence — crafted with care and consistency.
This is complete social media management designed to elevate your presence, nurture your community, and support calm, sustainable growth.
Want to fully outsource their social media without losing control of their brand voice.
Need a seamless, curated presence that supports growth and community connection.
Want to save time while keeping their social platforms alive, aligned, and softly active.
Full social media management that keeps your brand consistently visible and beautifully curated.
Calm, structured content rhythm that supports engagement and growth.
Community care and light reporting, so you can focus on your core work.
An intentional investment in fully managing your soulful social presence with care and consistency.
From €1,200 per month
Monthly content calendar provided in PDF or Notion (if preferred).
Posts scheduled directly on platforms.
Monthly summary provided for review.
Monthly Content Calendar (8–12 posts per month)
Content Creation (graphics, carousels, feed posts, stories)
Caption Writing (aligned to your brand tone)
Content Scheduling
Basic Hashtag Research
Monthly Overview and Light Reporting
Community Management (responding to comments and DMs)
Posting on Instagram and/or Pinterest
Content is planned and scheduled monthly with ongoing community management throughout the month.
Discovery: We define your brand rhythm, content goals, and engagement needs.
Planning: Monthly content calendar with content types, posting rhythm, and platform strategy.
Creation & Scheduling: I create, write, schedule, and publish your posts.
Community Care: I handle comments and DMs, aligned to your brand tone.
Review: Monthly overview and light reporting to track progress.
( 004 )
Pinterest Presence
For brands that want to grow on Pinterest with an intentional, softly curated strategy.
This is a complete Pinterest service that blends thoughtful planning, content creation, and strategic management — crafted to build long-term, soulful visibility at your own pace.
Are not using Pinterest to its full potential or feel unsure where to start.
Want to grow quietly and consistently through evergreen, searchable content.
Need a clear, soulful strategy that supports steady, long-term visibility — not just fast, volatile social trends.
Are looking for sustainable traffic to their website, blog, or products — without the urgency of daily posting.
- A fully managed, softly curated Pinterest presence aligned with your brand.
- A tailored strategy that supports evergreen growth and visual authority.
- Steady, sustainable traffic that gradually expands your digital spaces.
An intentional investment in building a soulful, strategic Pinterest presence that quietly expands your digital reach over time.
From €600 per month
- Monthly content calendar provided in PDF or Notion.
- Content scheduled directly on Pinterest via scheduling tools.
- Light monthly reporting provided.
- Pinterest Profile Audit & Optimisation
- Pinterest SEO Research (keywords, boards, pin descriptions)
- Content Creation (Pin graphics and copy)
- Monthly Content Calendar
- Pin Scheduling (up to 20 Pins per month)
- Visual Direction for Boards and Pins
- Light Monthly Reporting
Content is planned and scheduled monthly with a thoughtful, sustainable rhythm.
- Discovery: Pinterest questionnaire and brand review to understand your vision and audience.
- Audit & Optimisation: Profile clean-up, keyword alignment, and competitor review.
- Strategy Building: Content pillars, pinning rhythm, visual direction, and SEO strategy.
- Creation & Scheduling: I design pins, write captions, and schedule content for you.
- Review: Light monthly reporting to track visibility and long-term growth.
( 005 )
Custom Social Media Templates
For brands that want to create on their own — but with beautifully aligned templates that feel custom, not generic.
This is a set of bespoke Canva templates crafted to help you show up consistently with ease, beauty, and visual alignment.
Want to manage their social media independently but need visually cohesive, easy-to-use templates.
Are using templates that feel disconnected from their brand identity.
Need a custom-designed system that’s flexible, beautiful, and practical.
A set of bespoke Canva templates fully aligned to your brand identity.
A flexible visual system that helps you create consistent, beautiful posts effortlessly.
Templates that feel custom and unique — not generic or mass-made.
An intentional investment in crafting a calm, flexible social system that supports your brand’s rhythm.
From €450 per template set (minimum 6 templates).
Canva templates provided via direct Canva link.
Usage guidelines included in PDF.
Bespoke Canva Templates (custom quantity per project)
Feed Post Templates
Carousel Templates
Story Templates
Cover & Highlight Templates
Content Guidelines for consistent use
Canva-ready files, fully editable
Typically delivered within 1–2 weeks depending on the number of templates.
Discovery: We review your brand identity and define what types of templates you need.
Planning: Template structure and visual system design.
Design: Custom Canva templates aligned to your brand tone and aesthetic.
Delivery: Canva templates and usage guidelines provided for seamless application.
( 006 )
Custom Enhancements
For brands that want to softly elevate their social media presence with custom-crafted assets.
These enhancements are designed to add thoughtful, on-brand details to your social space — simple upgrades that bring beauty, consistency, and flexibility to your feed.
Already manage their own social media but need custom assets to keep their feed visually aligned.
Feel their current social media visuals are incomplete or missing key elements.
Want to introduce specific, branded details without committing to full social media management.
Need beautiful, practical resources that make daily posting easier and more consistent.
Custom-crafted social media assets that seamlessly align with your brand identity.
Bespoke visuals that elevate your feed and bring visual consistency.
Practical, ready-to-use social elements that simplify your content creation process.
An intentional investment in creating bespoke, soulful social assets that quietly elevate your presence.
From €400 per enhancement.
Canva templates or direct design files provided.
Files delivered in ready-to-use formats (PNG, JPG, PDF as needed).
Custom Social Media Enhancements may include:
Custom Canva Templates (additional sets or special formats)
Highlight Covers
Story Backgrounds
Branded Content Graphics (stickers, overlays, custom icons, etc.)
Social Media Banners (Pinterest covers, LinkedIn banners, etc.)
Additional Social Media Assets (defined per project)
(Each enhancement includes custom design and delivery in Canva or exportable formats.)
Typically delivered within 1 week per enhancement.
Discovery: We review your current social presence and define the exact asset you need.
Planning: I develop a plan to create visuals that align with your brand tone and aesthetic.
Design: I custom design the requested social asset(s).
Delivery: Canva files or visual assets delivered, ready to use.
We might be the right match if:
( 001 )
You believe that strategy and soul matter more to you than trends.
( 002 )
You’re seeking a creative mind, not hands to execute.
( 003 )
You understand that meaningful things take time — and intention.
( 004 )
You care deeply about beauty, coherence, and emotional impact.
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Some ideas just need the right space to blossom.
Book your free 15-minute call — let’s bring gentle clarity to your next chapter. We’ll talk, we’ll feel, and together we’ll shape something quietly powerful, ready to bloom.