Bodytec ems
Fitness & Wellness · Dublin
Digital Strategy
Bodytec EMS Dublin
by
Patrace
Content Direction
Bodytec EMS Dublin
by
Patrace
Social Media Design
Bodytec EMS Dublin
by
Patrace
Profile Optimisation
Bodytec EMS Dublin
by
Patrace
Meta Ads Content
Bodytec EMS Dublin
by
Patrace
Bodytec EMS Dublin
Fitness & Wellness
Dublin, Ireland
Digital Strategy, Content Direction, Social Media Design, Profile Optimisation
2025
THE BRIEF
A clearer digital presence designed to educate, connect and convert.
Bodytec EMS Dublin needed a more strategic and cohesive social media presence—one capable of explaining an unfamiliar training method, answering common questions and communicating its value with greater clarity.
The project focused on creating educational and conversion-led content that could build trust with a local audience, challenge misconceptions around EMS training and support both organic communication and Meta advertising campaigns.
Alongside the content direction, the Instagram profile was refined through an optimised biography, clearer calls to action and a structured Highlights system, creating a more intuitive journey from first discovery to enquiry.
A modern visual direction was developed around clean layouts, technological details and a distinctive blue palette, positioning the studio as credible, contemporary and results-focused.
CLIENT FEEDBACK
“I cannot recommend Patrizia enough, obviously I’m not one for social media, but she listened to what I needed, understood the project and more importantly she understood the product straight away and how to portray it clearly and precisely! Also she is a pleasure to deal with. Thank you very much, the only one I would turn to now for content.”
Karl
FOUNDER, bodytec ems Dublin
